13 Best Affiliate Program Management Software of 2023


Successful affiliate marketing requires a tool that allows you to create custom links, track commissions, and pay affiliates. By automating this process, you can spend your time on tasks that’ll give you a higher impact. The idea behind affiliate marketing is to work with bloggers, publishers, or influencers who will promote your products to their audiences. Performance marketing only pays marketing fees when you generate sales through their links.

Affiliate management may be in-house (using a company’s own employee) or outsourced (using a 3rd-party specialist company). For in-house arrangement, larger programs may have a full-time affiliate manager position, or even a dedicated affiliate management team. Companies with smaller affiliate programs may assign the affiliate management tasks to a digital marketing generalist. These outside companies alleviate the issue of maintaining a right-sized staff, while providing experience and relationships within the affiliate marketing industry.

affiliate programme management

Show them what sets you apart from your competitors and give them examples of how other successful affiliates have promoted your product. Provide them with lifestyle images, videos, and even product samples so they are enthusiastic about your brand. Allow our team of seasoned outsourced affiliate program management professionals to handle the nurturing & growth of the affiliate segment. Rest easy knowing you have a trust-worthy partner to help grow your business. The Gold Promotion team has years of experience in the affiliate marketing space, as both an affiliate publisher and with affiliate program management.

Three Hidden Benefits of Modern Partnership Programmes

Affiliate marketing is a partnership; you rely on affiliates to bring in traffic, and they rely on you to make the sales. An increased focus on profitability and efficiency within the channel. This could mean evaluating your program commission structure or looking at the customer lifetime value by affiliate partner to identify where you should be focusing your efforts. Commission review – Before paying out commissions, do a quick check of the commissions to look for any significant changes or inconsistencies since the last payment.

You’ve taken the first step towards scaling your business to the next level by partnering with affiliates. We’re so confident that you’ll benefit from our services that we are happy to analyze your affiliate marketing efforts and provide you a quote on improving what you do. Just provide us with the details, and we’ll either set up an exploratory call or give you our free quote right away. Employing our RITS approach , we turn idle affiliates into performing ones. Recruitment and Activation take 70%-85% of the time we spend on any program.

Ready for professional management of your

Your creatives may not be as affiliate-friendly or as high-converting as you thought they were. Check out our guide on affiliate program management and affiliate marketing leadership here. If you need help in anything related to affiliate marketing and/or affiliate program management, hit me up directly. Work closely with your affiliate program manager to make sure they receive timely notice of the sale and of its purpose.

affiliate programme management

Get accurate performance analysis reports that track activities across all affiliate channels in use. Self-service dashboard offers the ability to create, edit, and pause offers at any time supporting the ability to instantly adapt to market requirements. Automate your affiliate partner recruitment using the algorithm-driven discovery engine. Use custom parameters such as location, device, browser, traffic caps, and redirects for real-time monetization of traffic.

Flexible rewards, including percentage commission, fixed cash, one-off, recurring, and lifetime commissions. Set performance-based bonuses or create reward tiers to motivate affiliates. Affiliates can easily share marketing content across all the popular social media channels including Facebook, Twitter, YouTube, LinkedIn, and Pinterest. Your affiliate partners can earn additionally from affiliates they recruit under themselves. Circlewise has experience in developing more than 200 partner programs in over 10 European countries to date.

  • With all the work involved in affiliate management, an existing affiliate network may seem attractive, because the network finds affiliates for you and handles all parts of the affiliate management process.
  • You’ll work hard to grow the program and that sense of buy-in will be noticed and appreciated.
  • Expect to spend 5% of your time reviewing commissions and paying affiliates.
  • Plus, you can also run customer referral programs, ambassador programs, and other word-of-mouth marketing programs with Referral Rock, based on what best fits your brand’s needs.
  • You click links supposed to take you to the merchant’s website but end up with a 404 message.
  • As we mentioned earlier, affiliate marketing is a partnership, and you’ve got to keep your side of the deal.

If you are selling a free-to-play mobile game that has a zero download cost but in-game virtual goods, you need to be very good with your data. You can determine how many days an average player will keep playing your game and how much and when that player pays for in-game items. Keeping acquisition costs below the revenue per player is the first step, but you will also need to understand how many days it takes for every affiliate channel to pay-back that cost.

affiliate programme management

They speed initial integration and ensure that data is consistently delivered in the most timely way possible. Send a toolkit with all of the details of your program to new affiliate management marketing programs affiliates in a welcome email as well as a link to your program overview landing page. Provide affiliates with a comprehensive overview of the program on a landing page.


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